VIZIO

Approach

If there’s one thing that gets us to smile, it’s the way storytelling makes us feel. We partnered with David & Goliath to create a playful and vibrant mnemonic logo for Vizio’s rebrand. Airing across all digital platforms, our logo explores the viewer’s journey through the TV spectrum to invite all the feelings that arise when watching shows and movies. Humanizing a tech-focused brand, we used pulsing energetic light and gradient color bands as key foundational elements in the design. Embracing their tagline “watch us” we land on a charming yet refined brand identity that’s ownable and includes everyone in the entertainment experience.

Credits

• Creative Director – Tosh Kodama
• Art Director: Brandon Savoy
• Animator: Merrill Hall
• Editor: Rachel Brewster
• Producer: Leighton Greer & Renee Robson