HBO Max

Approach

HBO Max wanted an originals identity that nods to the brand’s iconic “static” in a fresh, vibrant way. This mnemonic precedes a roster of Max Originals on the new streaming platform.

Working closely with HBO’s brand team we explored concept, design and audio development before producing the final animation.

Credits

• Creative Director — Karin Fong
• Designers / Animators — Ivan Cruz, Brandon Savoy
• Animator / Compositor — Jesse Jones
• Coordinator — Jackson Kerr