3000 Pictures
Approach
Inspired by Sony’s longstanding history of cinematic pictures, we met traditional with modern in a logo that speaks to both the storyteller and the audience. Scored to a surround-sound welcoming track, we draw viewers to the edge of their seats, anticipating the quality cinema to come. Giving the ‘3000’ an art-deco inspired charm while remaining minimal, we landed on a logo that hints to classic Sony elements while keeping a fresh perspective of the possibility that awaits on the big screen.
Credits
- Creative Director – Tosh Kodama
- Designers – Alex Rinker, Pam Olecki, Oscar Bastidas
- 3d/Animation Artist – Brandon Savoy, James Gardner, Elizabeth Steinberg
- Producer – Steve Garfinkel
- Coordinator – Jake Fritz
